by Leena Rao on December 24, 2009

. by MyChanel

As “Fashion 2.0? sites continue to innovate, the social component of these style-focused sites becomes an important tool for viral growth. Weardrobe, a site focused on capturing and sharing the street style of web users, was recently acquired by Like.com And we’ve written about Polyvore, the startup lets web shoppers pull their favorite items any online store and mix and match to create personalized outfits online. Users can then share their creations on the site and can then buy the items shown. The site is seeing rapid growth, with over 6 million unique visitors per month thanks to new branding efforts and the launch of Facebook Connect.

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Teena says:  I love this concept! It could easily be used for other industries, to match products together when decorating a house, or an office for example.